What Is This All About?
We do quite a bit of research, writing, and consulting on product psychology — the deeper reasons underlying why consumers do what they do. Invariably, after each talk, article, or event, someone asks, “That was very interesting. Now where do I learn more?”
What this person really wants to know is where all the really good stuff is. He/She wants to know the highlights, the takeaways, and the methods and techniques that can help them be better at their careers, build better products, and ultimately improve people’s lives.
That’s why we’ve created Product Psychology, a resource for you to get up to speed quickly on product psychology and user behavior. We hope you enjoy this content and find it helpful.
The Product Psychology Team